Real Estate Agencies

Selling property in regional and rural Australia is different. Very different.

It isn't simply a matter of putting a property online, taking a few photos and waiting for someone to make an offer.

Regional and rural property requires local knowledge, local relationships and a genuine understanding of the market - which is why choosing an agent who actually lives and works in regional or rural Australia can make a significant difference.

There is a growing trend of city based agents looking to expand into regional and rural markets, and on paper, it might sound appealing. They may have a big brand, polished marketing and plenty of confidence.

But confidence isn't local knowledge.

Someone who occasionally drives out from the city to list a rural property may not understand the difference between one district and the next. They may not know which towns are attracting buyers, which local industries are growing, where families are moving from, what lifestyle buyers are looking for or which properties appeal to farmers, investors, tree changers and rural business operators.

And they may have no real clue on where the local school or nearest services really are.

A genuine regional or rural agent understands the market because they are part of it: They know the communities.  They know the local buyers.  They understand the local economy, industries, lifestyle and property characteristics. And they know that two properties that look similar on paper can have very different values because of location, access, water, soil, infrastructure, farming potential, proximity to services or simply the reputation and appeal of the surrounding district.

That knowledge can be incredibly important when positioning your property and negotiating with potential buyers.

For a city based agent looking to "have a crack" at the regional market, your property may simply be another listing outside their usual territory.

For a genuine regional or rural agent, your property is part of their market.

Their reputation is built on the results they achieve locally.

They live with the market every day - not just on listing day.

That's why when you're selling a property in regional or rural Australia, it pays to ask yourself:

Does this agent actually understand the market they're selling in?                                                                                         

Do they live and work here?

Do they know the buyers and understand regional and rural property?

Do they understand regional and rural life?

Or are they simply looking to expand their patch?

Choose Local. Choose Experience. Choose Someone Who Understands.